Discover quick habits to use during client visits to help mitigate lameness, enhance client trust, and improve your revenue and reputation.
You’ll learn easy-to-integrate habits that take five minutes or less but lead to better long-term outcomes and build stronger client relationships.
These small changes don’t require more time—just more focus. You’ll walk away with practical strategies to apply on your very next visit.
You will learn:
How to quickly spot subclinical signs in a horse’s posture and movement.
Anticipate soundness concerns by evaluating conformation ahead of any treatments
How sharpening your eye enhances your reputation as a thoughtful, observant professional—not just someone who shows up for a task.
How this attention to detail improves client trust and satisfaction, ultimately boosting your professional reputation and long-term client retention.
Jay is a highly accomplished farrier with a career spanning nearly three decades. Since qualifying in 1996, he has competed nationally and internationally, representing his country both as an apprentice and a qualified farrier.
Jay was part of the farriery team at the London 2012 Olympics, alongside fellow speaker Ben Benson, and holds the FWCF—the highest farriery qualification—which he achieved in 2017.
A passionate educator and industry leader, he’s the founder of Farriery Tuition, along with being a WCF examiner and a member of the Executive Examiners Group (EEG).
He’s judged many major events, including the Home International and the International Shoeing Competition at Stoneleigh.
In 2020, his team successfully tutored a group of nine farriers from Sweden, Norway, and Denmark to achieve a 100% pass rate on their AWCF exams — none of whom had previously taken the DipWCF. He continues to successfully guide farrier groups internationally to pass exams.
Jay regularly travels as a clinician, speaker, and judge, sharing his expertise globally. He runs a busy farriery practice in Bedfordshire and has recently trained his son, who now represents England as an apprentice farrier.
